A new world awaits
Social Media That Actually Cares
Beneden is an alternative social platform that will never monetize attention. We're building a truly child-safe space that solves the addiction crisis through shared goals, visual achievements, and real connection.
Social Media Is Broken
The current landscape was designed to exploit attention, not human connection. It's time for something different.
Attention Monetization
Platforms profit from keeping you scrolling. Your attention is their product, and they've engineered infinite loops to capture it.
The Addiction Crisis
Dopamine-driven design has created a generation addicted to screens. What was meant to connect us now isolates and consumes us.
Children at Risk
Kids are exposed to harmful content, algorithms, and design patterns that exploit developing brains. No platform has truly solved child safety.
A New Approach
We're reimagining social media from the ground up. Here's how Beneden works differently.
Goals in Every Group
Every groupchat incorporates shared goals—whether it's lowering screen time together, planning a meetup, or achieving something as a community. Your social network becomes your support network.
Visual Tokens of Achievement
When your group accomplishes something together, you earn visual tokens representing that achievement. These tokens double as emojis you can use anywhere in the app—a celebration of real progress, not artificial engagement.
Casual, Context-Rich Messaging
Message people effortlessly by sharing what you're doing. Like Snapchat, we provide a visual environment for nonverbal context—making it easy to plan casual events and stay connected without the pressure of constant performance.
Truly Child-Safe
Safety isn't an afterthought—it's foundational. We're building a platform where parents can trust that their children are interacting in a protected, healthy environment designed for their wellbeing.
Strava for Screen Time
Turn screen time into a shared journey. Track progress together, celebrate milestones, and build healthy digital habits as a community. Your group's achievements become your motivation.
No Attention Monetization
We will never sell your attention. Ever. Our business model doesn't depend on keeping you addicted. When you achieve your goals and step away, we've done our job.
Maximize Engagement, Minimize Addiction
Social media should enhance your life, not consume it. We believe the healthiest platforms are the ones that maximize real-world engagement while minimizing digital addiction. When your group achieves something together—whether that's spending less time on screens or more time with each other—that's success. Not time spent in-app.
Beneden is designed to be sticky for the right reasons: meaningful connections, shared goals, and genuine achievement. Not infinite scroll, not algorithmic feeds, not attention-exploiting design patterns. We're building something you'll want to use because it makes your life better, not because it's engineered to keep you hooked.
Be Part of Something New
We're building Beneden now. Join the waitlist to get early access and help shape the future of social media.
You'll also receive a short survey to help us understand what matters most to you.
A New World Awaits
The future of social media doesn't have to look like the present. Join us in building something better.
Join the Waitlist